How Behavioral Marketing Relates to Maslow’s Theory of Personality

In Maslow’s Theory of Personality the final stage is self-actualization, which is where the Internet is heading. Not all markets will reach this at the same time but basically self-actualization is where people not only personalize the environment in which they consume content but strive to create their own identities in the virtual space.

The Internet has evolved into a knowledge-driven generation. Consumers are interested in finding out the why, how, and what of their online identities. As communication and information become more obvious, people are increasingly expressing their curious behaviors that will lead them to the information.

The Impact for Online Media

The more time people are spending on the Internet, the more it adapts with the users, which makes online media planning fast and furious. So as consumer behavior’s outpace the marketers ability to establish reliable tracking and measuring systems, it makes the scope much more complex.

Marketers then must keep a close watch on industry trends that shift with consumer behaviors. Media is moving more towards a behavioral targeted model and away from a demographic one helping the marketer develop strategies to target more precisely and efficiently. Insights will also be provided with relevant and specific needs required by each stage, allowing marketers to segment the target audience by stages. Ultimately, this equips marketers to move ahead with consumer learning, gaining trust and loyalty.
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