Behavioral Marketing Network TV

NBC Universal recently signed up for TV BehaviorGraphics, which is a behavioral targeting system that is offered by Simmons Research Bureau that combines traditional TV metrics with consumer behavior. Before, broadcast television tried to achieve a mass audience of people based upon similar demographic characteristics like gender, age and household income. Now, with taking this evolutionary step ahead, TV advertisers may be able to reach audiences interests and preferences.

TV BehaviorGraphics is a behavioral targeting system that brings together Nielsen Television Index and Simmons National Consumer Survey. Basically, consumer data is being combined with TV demographics. What TV BehaviorGraphics does, to capture this data, is apply a targeting filter on top of the traditional TV demographics so advertisers can then target a demo. A behavioral qualifier is as well added such as “sports enthusiast” or “urbanite.”

TV BehaviorGraphics allows TV advertising buyers and sellers to deliver a more refined target description to hopefully acquire better-targeted advertising with their media investments.

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