Satisfy your Sweet Tooth with Behavioral Marketing

As each day that passes, companies come up with new ways of reaching or targeting their audience. With the launch of Daily Candy, that can be found at www.dailycandy.com researchers have found this to be an explosion in behavioral marketing. At their home page you choose between a list of cities, to cater to your region of news and entertainment. By simply clicking the link of your city, or the closest one to you, you are seemingly informing the marketer of your location.

With this kind of specialized targeting, companies can gain a greater insight into their consumer’s habits and interests. The Web site offers articles targeted to young women, or women seeking to recapture their youth. On the Web site you will find shopping deals and advice on the ins and outs of the fashion industry. A portion of the article contribution is authored by high-end retailers and several of the articles are centered on being glamorous and fashionably in touch with yourself.

After your first visit, you will provide your email address to be informed of the latest deals and life advice. The unique part about this Web site is that they are up front about their goals, and that is to target you with advertisements based on your behavior on the Web site, known as behavioral targeting.