Use of RSS Feeds with Behavioral Targeting

When you think of behavioral targeting you may think of matching a user up with an anonymous profile that was previously generated. However there is one aspect that is being over looked, an RSS feed. An RSS feed is a method of specializing the kind of information and news users prefer. The user subscribes to this service and creates their own profile on what they want to see on the Internet.

Now for advertisers this is huge, it’s a user profile simply handed to you. The users are typically Internet savvy and there is a degree of brand loyalty. After subscribing to the RSS feed they will receive articles and any source of information about their specified interests. What advertisers are able to do with this is advertise on multiple sites that may not be relevant to the current page viewed, but according to the RSS profile that was created it is pertinent to the user’s interests.

By targeting this way, there is a higher click through rate, and it’s the main goal of advertisers to reach the right audience. By infiltrating into the RSS feeds you can directly reach your audience, and the advertisements can be more personal. Tracking the behavior through an RSS feed is another form of behavior targeting.


Read full story.