Behavioral Re-Targeting

Why miss out on the people that visited your site, might have been interested but ending up leaving for some reason. Pull them back in with behavioral retargeting. Customize your strategy towards the type of retargeting that works best for your campaign.

Website Retargeting: With Web site retargeting you can reach users that visited your site and left by tracking their behavior displayed on the site such as click-stream, search path, registration activity or purchase history. This could deliver optimal return on your online marketing expenditures.

Ad Exposure Retargeting: Ad exposure retargeting relates to the impressions served on your ads running that may not have been clicked on. The data collected on this user base can be reused to retarget based on the ads that consumers were exposed to. If one ad didn’t work, try another.

Search Retargeting: Publishers and networks today are starting to retarget users who have either searched for particular keywords or clicked on a sponsored listing. If a consumer is searching, it often means they are in-market. These consumers are the ones that publishers and networks should profile and retarget down the road.

Tip to keep in mind: If publishers or networks are looking to retarget, keep the consumers interests in mind and retarget them with something they want based on their past behavior.