When in Doubt, Opt-out

Behavioral targeting can offer marketing campaigns much success however there is some precautions to take even after smart strategic planning, media negotiation and creative design.

Behavioral targeting networks can vary from poor quality to high quality sites. Ask for an opt-out list to ensure your brand is only appearing on Web sites that meet your guidelines. For example, opt-out from peer-to-peer sites if you are uncomfortable with user-generated content that may contain profanity and revealing photos or opt-out from blogs where advertisers have lack of control over editorial content. If you don’t want to end up on spyware sites, offensive or illegal Web sites be sure to ask for an opt-out list to make certain your ads are only going to appear on sites you approve of. Stay tuned for more precautions of behavioral targeting.