Life Comes at you Fast, so Will These Ads

Becoming a homeowner, having a child, getting married, graduating college…these occurrences are life events, ideal for behavioral targeting. These events are time consuming and usually involve some research and planning time leading consumers online to browse the net for information. With use of behavioral targeting, advertisers can message to these consumers in effort to deliver better results and spend their ad dollars more wisely.

For instance, take buying your first car as the life event. Someone may spend time researching different outlets for information on new cars, used cars, SUV’s, sedans, etc. Once these actions start to occur, behavioral targeting can zoom in on this behavior and target the consumer with car related ads whether they are on a car related Web site or checking their email or something else non related because based on their previous behaviors, advertisers know that they have shown interest. People that shop offline, such as first time parents, may be encouraged to sign up for specials which in return, give advertisers the information they need to then go and target them online.

Although these life events are life changing, they happen fast and therefore need to be acted upon quickly for both parties to benefit.