You Never Know When you are being Behaviorally Targeted

Dating companies have the perfect opportunity to seize information that is true and beneficial for multiple reasons, one to actually set up a date, the other to gather accurate psychographic information to potentially use in marketing campaigns. It’s a different way of gathering information unlike marketing case studies where people are being paid to give out information, which may not even be true.

One dating company was working with Mary J Blige in promoting her upcoming tour and took into factor people that were attending the event such as what cars they were driving. From that they were able to determine that these people were looking to attend a piece of mind campaign from the car they were driving opposed to an adrenaline rush campaign from other cars they might have driven up in. Dress was another factor looked into such as if they were fit or overweight. In shape people may be interested in personal fitness while overweight people may be involved with Jenny Craig or Weight Watchers.

People in the dating industry don’t care about demographics, they are interested in psychographics since people that are dating usually have the highest level of disposable income and are looking for things to do and buy. Thus with behavioral targeting, you can target consumers based on their interests and not come off as a marketer who tries to sell, sell, sell. In theory, if you are honest, not only may you meet your significant other but while roaming the web, you may be targeted with at least ads of interest to you.