Behavioral Targeting Growth and Acceptance

According to global leader in behavioral targeting, Revenue Science:

• 64 % of interactive agencies are currently using a type of behavioral targeting
• 83% of behavioral targeting users are satisfied with results
• 13% of media buys are behaviorally targeted
• Behavioral targeting represents 21% of media buys, a 62 % since last year

Behavioral targeting looks like its here to stay for a while. Wouldn't you rather be targeted with ads that are at least of interest to you since it doesn't appear that ads will be going away any time soon?

http://www.revenuescience.com.