Behaviorally Targeted Sponsored Links

If a company wants to be noticed today by consumers, one way of reaching them is by running a paid search campaign like Google Adwords, which allows for the advertisers to show up in the sponsored links section of Googles search engine. Ideally, its best to show up on the first page in one of the very first spots so consumers see you first opposed to your competition. However, as the web grows and advertisers take advantage of paid search campaigns to gain placement, consumers start to distrust the sponsored section.

Seevast, formally known as Kanoodle has developed a strategy that goes beyond the typical contextual ad placement giving consumers more than just a typical ad. Seevast took advantage of their contextual network reach by dropping cookies into the context of the reader thus allowing Seevast to see which types of sites the user has visited and target them with ads based on their search behavior. By doing this, clients can track performance in a different marketplace for behaviorally targeted sponsored links. The more listings an advertiser has, the more likely the listings will differ, allowing advertisers the control needed to manage a behaviorally targeted campaign.

Ads will continue to saturate the web. With that said, wouldn’t you rather view an ad that is targeted towards your interest also knowing that an advertiser is paying for you to see that ad?