Does your Creative Capture your Audience?

Behavioral targeting can capture places a consumer has visited online and segment them into a group whether it being segmented as a sports enthusiast, first time parent, women shoe shopping fanatic, etc. With ever advancing technologies, its easy to capture this information, however a key ingredient to a successful marketing campaign is the creative. Depending on the ad network that the ad is placed, most likely there will be other ads visible to the viewer so the ad that is behaviorally targeted towards this specific user must draw their attention away from the other content on the page. So what makes a killer ad?
Determine what your drivers are; what motivates the viewer to take action? Know your audience such that men think differently then women, as different age groups interpret things differently. These are a few factors that can increase market share, ROI and brand awareness when implementing a behavioral targeting campaign.