Social Networks: Untapped Potential
From MySpace to You Tube to the Facebook, social networks are infiltrating the Internet at an amazing rate. According to Alexa.com, MySpace.com is one of the most visited sites on the web, ranking higher than Ebay, Amazon, and CNN. These social networks offer huge potential for behavioral targeting due to their reach to specific consumers.
Online communities are formed by people with shared common interest; be it sports, geographic location, universities, or just the search of a friend. These groups are already divided into strong identifiable behaviors.
So now what? Let’s take advantage of these resources!
According to Forrester Research, 43% of young consumers do not mind ads that pertain to their interests. Online communities allow marketers to identify those interests and effectively reach their target consumers. The future of behavioral marketing is in linking behavioral targeting with social networks. It’s just a matter of time before marketers cash in on it.
posted by MindComet at 4:36 PM
1 Comments:
I question whether marketers will ever truly "cash in" on these kinds of networks; the reason they are popular is precisely because they are (largely) unbranded spaces.
Social networks are vast and have lots of traffic, but they represent a significant minefield for advertisers. I strongly urge caution and a clear strategy for measuring return, otherwise it's throwing good money away.
4:34 AM
Post a Comment
<< Home