"Behavioral Targeting" Search is Up

In a Google search today, the phrase “behavioral targeting” yields around 3.5 million natural results, which is a significant change from when behavioral targeting first came about. This shows that behavior is becoming a major factor in successfully planning out campaigns.

The way the industry views and plans media must now start to include behavioral measures to help yield better results, its not just about reach and frequency anymore. Be on the look out for more targeted ads that appeal to your interests :-)