Next in BT: On-site Behavioral Targeting

On-site behavioral targeting pulls individual web visitor’s noticed click stream behavior from current web visits and previous web visits to determine which content is the more practical to their interests. This content will then be served to them to achieve revenue, clickthrough or conversion while the visitor is still on the Web site. Once onsite behavioral targeting occurs, its effectiveness is measured and reviewed against the lift and yield that it delivered.

On-site behavioral targeting can help marketing organizations show better ROI since it delivers measurable and improved input since it’s reporting against a control group and the improvements in lift that it actually generates.